Toastology
Find your MBTI, the toast version. 40k+ engagement worldwide.
[ Visit project โ ]Summary
A rapid personality quiz that reimagines MBTI as toast โ 12 questions map you to one of 16 toast "characters," each with its own flavor profile and personality writeup.
Problem you're solving
Most personality quizzes feel clinical or read like a lead-gen funnel for a paid report. There wasn't a version that was purely fun, shareable, and finished in under two minutes.
Target user
Gen Z and young-adult social media users who share personality content on TikTok, Instagram, and Lemon8 for entertainment rather than self-improvement.
Competitors
16Personalities and Buzzfeed-style quizzes โ text-heavy, slower, and ad-supported. Toastology strips that down to no ads, no signup, and an instant shareable result.
Insight
Aesthetic-first quiz results โ a cute character, not a paragraph of MBTI text โ get shared far more. The result screen is the actual product.
Solution
A static HTML/CSS/JS site with a 12-question flow mapped to the four MBTI axes, ending in one of 16 illustrated toast characters designed to be screenshot-friendly.
- HTML
- CSS
- JavaScript
Distribution
Purely organic: posted directly to TikTok and Lemon8, then picked up by creators filming "reacting to my toast result" videos โ 40k+ engagements with zero paid promotion.
Adapting to user feedback
Early testers said the first result card looked cluttered once screenshotted and shared, so v2 simplified it to one character plus one line of text per result.